The next time you plan a speech or presentation, build it around one big idea. Focus on the one idea that will appeal to listeners’ emotions, intellects and imaginations.
More often than not, you can identify an inverse relationship between big words and big ideas. The bigger the words you use to present it, the smaller your idea. If your idea is big enough to grab listeners’ attention, you will not need to inflate it with big words.
On the other hand, if you doubt your idea’s value or power, you may attempt to inflate it with buzzwords and fancy talk.
Remember: No matter how big or small your audience, choose concrete, specific and clear words. Always say what you mean as simply and directly as possible.
— Adapted from “Big Ideas or Big Words,” Chris Witt, The Witt Communications Newsletter, http://www.wittcom.com.