- Remember a similar time. Think about situations—including ones outside of work—that are like the one you want to discuss. Example: How is your team entering a new market like your son starting a new school?
- Connect current events. As you read news stories or watch sports, think about how those events might reflect the lesson you want your audience to take away.
- Check out a book or a movie. Look for a plot line or title you can adapt.
- Ask others. Talk to adults and children about your presentation. Best bet: People who aren’t directly connected to your business may have the best ideas or insights.
Tip: Keep a file of stories you might be able to use in the future.
— Adapted from “Finding a Story for a Specific Communication Purpose,” by Kevin Eikenberry, Leadership & Learning, http://blog.kevineikenberry.com.
Photo credit: http://www.flickr.com/photos/giesenbauer.