Master global presentations

Global presentationsPresenting to international audiences requires special considerations. Break down cultural and language barriers while maintaining audience attention by following these strategies:

  • Research. To avoid offending your audience, investigate current and past political relationships among all represented countries.
  • Bridge the gap. Begin and end your speech in your listeners’ native tongue. Relate your subject matter to aspects of their culture, or cite important documents to demonstrate your cultural awareness and respect.
  • Simplify your language. Speak slowly and stay away from complex words and phrases.
  • Display understandable slides. Prepare slides with plain backgrounds and simple fonts such as Arial and Verdana.
  • Say it with pictures. Include pictures to more clearly convey your message. When using images of people, avoid cultural stereotypes and hand gestures, because they may be offensive.
  • Make graphs self-explanatory. Overcome the language barrier with graphs that display concise information. Do not include abbreviations, slang or irrelevant data.

— Adapted from “How to Give an International Presentation,” George Dixon, Presentation Magazine,

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