Choose a boring title—or don’t choose one at all—and you miss an opportunity to pique your attendees’ interest. Use a catchy title and you make people want to hear what you have to say. Craft your title around these elements:
- Results or action. Include a strong action word, or verb, in your title. Example: Purpose: To decrease production expenses in 2Q.
- Benefits. Answer for your listeners one question: “What’s in it for me?” Example: Purpose: To eliminate data entry for accounting staff.
- Drama. Refer to some element of mystery or controversy, but don’t go overboard and risk seeming melodramatic. Example: Purpose: To change the way we connect with customers forever.
- Fun. Signal to your audience that yours will be an enjoyable presentation. Include an element of fun. Example: Purpose: To grub on delicious food, connect with old friends and establish a POA for the ABC acquisition.
- Humor. Can you work in a reference to a well-known title or phrase? Can you use words that have a humorous double meaning? Example: Purpose: To make our competitors green with envy (to reference a new green initiative that will also increase profits).
This advice comes directly from the pages of the brand-new training kit Every Person’s Guide to Public Speaking.